Amazon Payment Services, a digital payments provider in the Middle East and North Africa (MENA), has added Tamara, a Buy Now, Pay Later (BNPL) provider in the Gulf Cooperation Council (GCC), to its payment options.

The partnership allows businesses in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA) to offer split payment services to customers.

The move follows increased demand in the region for flexible and transparent payment methods.

Tamara’s Sharia-compliant service enables customers to divide payments into four instalments, with no interest or late fees.

Sectors including e-commerce, travel, healthcare, insurance, education, and retail are expected to benefit from the option.

Peter George, Managing Director of Amazon Payment Services MENA, said:

“Partnering up with Tamara was a natural next step in our commitment to empowering diverse businesses as they navigate today’s digital payments space. With this expansion of our offering, we are thrilled to unlock new revenue streams for businesses, help them deliver more value to their customers, and ultimately grow their online business.”

Sami Louali, Executive Vice President and Chief Revenue Officer at Tamara, said:

“At Tamara, we’re focused on creating a payment experience that benefits both businesses and consumers. Partnering with Amazon Payment Services allows us to expand our reach across the UAE and Saudi Arabia, supporting business growth and delivering a hassle-free, flexible payment solution for consumers.”

BNPL usage is growing in both Saudi Arabia and the UAE, driven by consumer interest in flexible payment models.

In Saudi Arabia, Tamara’s offerings align with demand for interest-free, Sharia-compliant financial products.

In the UAE, consumers benefit from flexible repayment with no added fees, particularly for higher-value purchases.

Amazon Payment Services currently provides BNPL and instalment services through more than 25 banks in the UAE, Saudi Arabia, Egypt, and Jordan, with terms of up to 36 months.

Tamara’s inclusion broadens these options, making them accessible to users of both debit and credit cards.

Merchants can integrate Tamara through Amazon Payment Services to access a wider range of payment options, along with reporting tools and reconciliation support.

Featured image credit: Amazon Payment Services