TikTok and Visa have announced a strategic partnership aimed at supporting SMBs across the UAE by offering access to digital tools, resources, and incentives.
From 1 July 2025, SMBs that spend at least US$250 on a TikTok campaign using a Visa Commercial card will receive US$150 in TikTok Ad Credits.
This offer is only available to first-time users of TikTok Ads Manager and runs until 30 September 2025.
In addition to the advertising credit, eligible businesses will also have access to resources such as TikTok masterclasses, Q&A sessions with TikTok experts, and the “Grow with TikTok Resource Hub”.
As part of the offer, the first three businesses to sign up will receive a complimentary creator-produced advert.
“SMBs are the heart of the UAE’s economy, and we are committed to helping them thrive in the digital era,”
said Joanne Chehab, Head of Business Partnerships, Global Business Solutions, MENA, TikTok.
“This collaboration with Visa provides SMBs with not just financial incentives, but also the knowledge and tools they need to show up authentically and creatively on TikTok. It aligns perfectly with the UAE’s vision to foster innovation, entrepreneurship, and digital growth.”
The initiative is designed to make it easier for smaller businesses to reach audiences online and take advantage of digital marketing opportunities.
It also aligns with wider national efforts to promote innovation and economic diversification.
“Visa is proud to support SMBs; an essential driver of economic resilience and innovation in the UAE,”
said Salima Gutieva, Visa’s Vice President and Country Manager for the UAE.
“Through our collaboration with TikTok, we are enabling businesses to access new customers not only through digital marketing but also equipping them with the skills needed to succeed. This initiative reflects our ongoing commitment to empowering entrepreneurs as part of the UAE’s digital transformation agenda.”
By combining Visa’s payment infrastructure with TikTok’s reach and creative tools, the partnership aims to bridge the gap between financial access and digital engagement for businesses operating in an increasingly digital-fir+st economy.
Featured image credit: Edited by Fintech News Middle East, based on image by vwalakte via Freepik
