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Huawei Partners TPAY Mobile to Drive App Monetisation for Developers in the Middle East

Huawei has partnered with TPAY Mobile, a digital payment enabler in the Middle East and Africa (MEA), to allow developers from the MEA region to monetise their apps on the Huawei Mobile Services (HMS).

The HMS serves as Huawei’s new mobile ecosystem that provides an alternative to Google apps and services for its users following a trade ban by the United States.

Huawei and TPAY Mobile have been working closely as part of their ongoing commitment to support developers. This partnership will allow local and global developers to monetise their apps and services through HMS’ In-App-Purchases (IAP) kit.

During the first phase of this agreement, developers will be able to charge and get paid for their apps’ services through Direct Carrier Billing (DCB), covering 10 countries across MEA including all mobile subscribers.

TPAY Mobile’s DCB service offers all Huawei’s HMS customers the ability to pay for their apps and services using their mobile phone number making it easier for Huawei and Honor device users.

Sahar Salama, the Founder and CEO of TPAY Mobile said:

Sahar Salama

“We are very excited to launch this strategic partnership with Huawei which will equip local and global developers with the tools they need to better monetise their services through In-App-Purchases capabilities. This agreement further extends the value of TPAY Mobile for top global merchants who are aspiring to scale their businesses across our region. During the first phase, we aspire to roll out payments in around 10 countries.”

Adam Xiao, Managing Director, HMS and Consumer Cloud Service for Huawei Consumer Business Group MEA said:

Adam Xiao

“We welcome the opportunity to partner with TPAY Mobile and as a result provide our users with more payment options. By working with TPAY Mobile we have been able to make it easier for local and global developers to monetise their apps and services to millions more people in the MEA region.”