The Future of Finance, Middle East & Africa

Implementing emerging technologies towards digitizing customer’s journey

The financial services industry in the Middle East and Africa is projected to grow at an exceptional rate as stability and improvement are set to be the theme of 2018, regardless of political instabilities and uncertainties within the region. The retail banking sector in particular is showing lots of potential. What is really a defining this industry and considered to be the main focus of innovation strategies of banks is a customer who became used to the advanced technologies and the new virtual reality, leading him to demand more in an era where everything has become digitized.

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