Position title
CVM Manager

Are you ready to take your career to the next level?

The future is here. Be part of the pioneering team of Pyypl Ltd., the future’s leading digital payment card!

Pyypl Ltd. (pronounced “people”) is a pioneering FinTech company rolling out services in multiple countries in the Middle East, Africa and Central Asia region. Similar companies globally include Revolut, Monzo, N26, and TransferWise.

Pyypl has recently been selected in the Top 10 Start-up’s in the UAE for 2021 by LinkedIn.

We are proudly regulated by various financial services regulators, and our Group Headquarters is based in Dubai, United Arab Emirates.

We are a family of very experienced digital experts. We are a true product company, extremely results driven, and always try to positively surprise our customers. We want to hear that magical "wow!" from our customers.

To boost our growth, we are now looking for an energetic, skillful, ethical CVM Manager to join our digital marketing team!

  • Be responsible for the journey of Pyypl Group customers, including strategy, planning and implementing campaigns to activate, engage, and reactivate customers. This would include:
    • Funnel optimization from sign up to first load
    • Onboard customers and educate them about the product offering
    • Keep active users engaged and increase activity
    • Leverage active / engaged customers to become Pyypl advocates (Friend referral)
    • Reactivate inactive customers
    • Increase Product adoption by communicating new and existing products to the existing customers (up- & cross-sell)
  • Utilize and develop a variety of contact channels especially mobile push notifications, in-app messages, SMS, direct mail, WhatsApp and others.
  • Beyond CRM; This is lifecycle into a more strategic role where you would manage channels to achieve a specific acquisition goal. We are the early stages of customer growth so our focus is customer acquisition, keep them healthy, engaged and get them to state of loyalty and advocacy.
  • Work closely with our data/analytics team to define customer segments to target with specific messages, and to forecast the impact your initiatives will achieve
  • Mobile Marketing
  • Upselling/cross-selling, and ARPU increases.
  • Should have a Bachelor's / Master's Degree in Digital Marketing or within the marketing field.
  • 5+ years experiences in CRM / CVM / Email Marketing / SMS Marketing
  • Technical skills:
    • Hands on experience in HTML
    • Analytical thinker with strong skills in customer segmentation
    • Experience with advanced CRM tools
    • 2+ years of experience in B2C marketing is a MUST
  • Experience in doing Lifecycle Marketing across the whole customer lifecycle / journey
  • Previous experience working for a subscription-based company is a plus
  • Previous 2+ B2C experience
  • Previous 1+ Fintech experience is a plus
Job Benefits

At Pyypl, we don’t just offer jobs but careers. Nothing can replace a start-up spirit with the following benefits:

  • Competitive salary
  • Autonomy and trust
  • Flexible working hours
  • A chance to form and build a tech company and its culture from the ground up
  • Continuous learning and development
  • Fast career growth
  • Team activities to promote open communication and collaboration
  • Equal treatment to everyone

We are all about your Pyypl experience. Pyypl is for People!

Pyypl is the most trusted non-bank personal finances app that unites millions of people with remarkable user satisfaction above any financial industry standard anywhere in the world.

We are thrilled to share that Pyypl has been selected in the Top 10 Start-up’s in the UAE for 2021 by LinkedIn.

Employment Type
Financial Services
Job Location
Dubai, Dubai, United Arab Emirates
Date posted
29. October 2021
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