Position title
MFS Performance Marketing Manager, Fintech
Description
As a MFS Performance marketing manager in Optasia, you will be responsible for planning, implementing and managing our product marketing strategy with focus on the Mobile Financial Services.
Responsibilities
- Develop and execute overall performance marketing strategy
- Set up, monitor, manage and optimize campaigns across multiple platforms and channels for positive ROI
- Manage performance marketing campaigns including go to market, to help acquire new customers and drive growth.
- Creative ability to create enriching content to enhance campaigns.
- Communicating regular metrics and findings from campaigns and analyze performance, insights, blockers, and areas of opportunity.
- Conduct conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the online and offline to identify what works best
- Improve customer lifetime value together with the aim of reducing acquisition costs.
- Responsible for the growth marketing and CRM strategy, processes, and implementation.
- Work together with external agencies to optimize the delivery of ad, app, website and campaigns driving user experience and activations
Qualifications
- University degree in marketing or related field.
- 5+ years’ experience in a performance marketing role in a financial industry
- Extensive experience on marketing campaigns, as well as sms/email campaigns, social media, landing pages, blogs, SEO/SEA and display marketing.
- Strong experience using analytics tools and database tools such as Excel, Google Analytics, Tableau, etc. and performance marketing tools/platforms.
- Outstanding communication, presentation, and storytelling skills
- A customer centric mindset and great analytical skills.
- Have UX and social media writing experience.
- Creativity, personal drive and a structured approach.
Hiring organization
Α versatile, data-driven B2B2X (business-to-business-to-customers and SMEs) financial technology platform for MNOs, mobile wallet operators and financial institutions, which provides them accurate credit scoring for responsible financing decision-making.
Employment Type
Full-time
Job Location
Dubai, Dubai, United Arab Emirates
Date posted
5. January 2023
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