Personetics, a provider of data-driven personalization solutions, announced it has raised US$85 million from software investment firm Thoma Bravo.

The firm will be partnering with Thoma Bravo to leverage the latter’s operational expertise in software and financial technology.

The funds will be used to help accelerate Personetics’s momentum, the introduction of new products and technology, and the platform‘s reach to financial institutions and their customers across the globe.

Personetics had previously secured a total funding of over US$160 million from Viola Ventures, Lightspeed Ventures, Sequoia Capital, Nyca Partners and Warburg Pincus last year.

The company’s AI-based engagement platform is focused on proactive engagement by analysing financial data in real-time, understanding individuals’ financial behaviors, anticipating their needs and acting on their behalf.

Its flagship clients include U.S. Bank (US), Huntington Bank (USA), RBC (Canada), BMO (Canada), Intesa Sanpaolo (Italy), Santander (Spain), KBC (Belgium), Metro Bank (UK), UOB (Singapore), Hyundai Card (Korea) and MUFG (Japan).

David Sosna, CEO and Co-Founder of Personetics said,

“We are excited to partner with Thoma Bravo, one of the world’s most experienced financial technology investors, to further drive this rapid growth and innovation.

Together, we will deliver our vision of ‘self-driving finance’; reaching new partners and clients, while also supporting our existing customers with innovative business solutions that drive business impact.”

On Wednesday, Personetics participated in a webinar organised by Fintech News Network to discuss about how banks can best harness customer data. The full session is available on-demand via YouTube.

This article first appeared on fintechnews.sg