Banque Saudi Fransi (BSF) has announced a new partnership with Backbase, an engagement banking platform provider, to transform its digital customer experiences.

The bank said in a statement that the Backbase platform will enable a superior customer experience for its retail customers, giving them an immersive journey that will help them onboard instantly – either through the web or via mobile – and digitally apply for other banking products.

Moreover, the partnership will empower BSF’s employees so they can digitally assist their customers and offer them digital banking products and services.

The partnership comes in line with BSF’s overall strategy to upgrade its digital proposition.

It reflects BSF’s recognition of the need to further invest in an engagement platform and maintain its commitment to exceptional customer service and offering seamless, frictionless banking services.

The partnership will support the bank as it modernises its legacy environment and equip it with the means to compete in an increasingly competitive market.

Haitham Aljarbooa, Head of Consumer Banking Services at BSF said,

“Fintech is accelerating an evolution of the banking industry, and our continual investment in technology shows our customers that ambition and a commitment to excellence is part of BSF’s DNA. Our laser focus has always been on the most important thing: our customers.

 

We strongly believe that Backbase is the best-fit partner to help us deliver on our innovation ambitions, and we are excited to be partnering with the leading engagement banking platform provider, and look forward to elevating our banking experience as a result.”

Matthijs Eijpe, Backbase Regional Vice President EMEA said,

“We are extremely proud and excited about our new partnership with BSF, one of the most established financial institutions that is leading the banking sector’s way forward in the Kingdom.

 

At Backbase, we strive to create the most satisfying customer experience, and we cannot wait to support BSF to achieve this.”