Oddle helps restaurants manage and grow their business through an all-in-one online and in-person ordering system that allows restaurants to deliver easy-to-use experiences to their customers.
The omnichannel platform partners with SUNMI for Android payments hardware and Stripe for payments processing. Oddle was already using SUNMI devices to receive orders, print customer receipts, and provide fast barcode and NFC scanning.
Now, with Tap to Pay on Android, Oddle and Stripe-compatible SUNMI devices are giving restaurants the ability to simplify the point-of-purchase experience, making it easier to serve diners at the table.
Challenges
After the pandemic, as Oddle transitioned from a mostly online business to an increasingly larger in-person footprint, it was important to deliver a seamless omnichannel experience. SUNMI was a natural choice to partner with.
“If you run a restaurant, you definitely have used a SUNMI device – that’s the expected experience people want nowadays.
With some of the older devices that had been around for many years, the software was very old. Our customers preferred the more modern interface that we built for them.”
said Alwyn Cheong, Principal Product Manager at Oddle.
Previously, restaurants took orders and payments and issued receipts using multiple devices, but that could create unnecessary friction, since having different sets of hardware sometimes led to connectivity issues.
Restaurants also had to spend time and money to train staff so that they knew how to pair the devices.
Solution
To reduce the number of devices that staff had to carry, Oddle decided to enable Tap to Pay on Android via the Stripe Terminal SDK. With Tap to Pay on Android, businesses can accept in-person contactless payments on a compatible Android device using Stripe Terminal, without any additional hardware needed.
“We are used to paying contactlessly in Singapore,” said Cheong. “Moving to Tap to Pay and a single device was a much more intuitive experience for both restaurants and customers.”
SUNMI has a range of Android devices that are compatible with Stripe’s hardware requirements for Tap to Pay on Android. Its devices meet user requests, such as receipt printing, barcode scanning, and front-facing NFC scanning centres, which makes it easy for customers to tap their card for payment.
“Because we have NFC built in, all of our products can use Stripe, from kiosks to handheld devices. We have a product that no one can match.”
said Nic Nicoli, SUNMI’s West Coast Head of Sales.
Staff no longer have to juggle multiple devices, and instead can use one device for ordering, payment, and receipts.
“Tap to Pay helps enhance the customer experience and improves operational efficiency. When customers ask for the bill, they can actually bring the entire terminal over, making it a lot faster,” said Cheong. “With Tap to Pay, it’s a lot easier to acquire such businesses now.”
Results
More and more companies are realising the benefits of Tap to Pay. SUNMI has already sold millions of Android devices in Europe, and has recently entered the US market and experienced exponential growth in the first year.
“I think Tap to Pay is going to change payments. It’s a disruptor. You get more players in the market, and they’re not spending all this cash with processors on certifications,” said Nicoli.
Faster onboarding
With instant deployment, Tap to Pay is improving Oddle’s onboarding process for new businesses, helping them go live and start processing transactions faster.
Oddle has more than 200 restaurants using Terminal in Singapore alone, and plans to expand to Malaysia soon. Previously, Oddle had to configure the SUNMI devices along with the Bluetooth device and then download firmware.
Some restaurants needed help whenever they ran into issues connecting. Now Oddle receives fewer requests for support.
Seamless experiences
Moving forward, Oddle hopes to help restaurants reduce overhead and improve the customer experience while finding new ways to innovate.
“How do we create a more enjoyable experience for customers? How do we make it more seamless and more self-sufficient? That’s where we think the restaurant industry is heading,” said Cheong. With Tap to Pay and Terminal’s ability to scale to a customer’s needs, Oddle has a strong head start.
SUNMI’s Financial Product Series
SUNMI’s financial product series has obtained multiple authoritative financial certifications, bringing customers an omnichannel payment experience.
Apart from the ground-breaking Android devices, SUNMI also provides comprehensive software services. SUNM DMP(SUNMI Device Management Platform) allows customers to manage all company-owned devices, apps, and contents from the cloud efficiently, easily, and securely.
RKI, a cloud-terminal integrated system, is designed for secure, efficient and convenient key injection, which is especially important for customers in the financial industry.
To learn more about SUNMI’s financial product series, visit the website here.
