The e& enterprise, formerly known as Etisalat Digital, has partnered with UAE-based Tap Payments to create an extensive payment acceptance ecosystem with unique features tailored to regional markets.

The partnership aims to empower businesses of all sizes to optimise their payment processes and expand their digital capabilities across the region.

It leverages Tap’s extensive network of merchants and financial institutions as well as e& enterprise’s advanced digital payment platforms and technologies to deliver solutions that provide numerous advantages for businesses.

These include diverse payment options, seamless integration, enhanced security, and an improved customer experience.

Additionally, the partnership also prioritises robust security measures, utilising fraud detection and prevention tools to ensure secure transactions and protect sensitive customer data.

On top of that, e& enterprise’s flagship Payment Gateway, EPG, will also be enhanced to provide businesses with a secure and unified payment solution.

The platform will offer a comprehensive range of value-added services, including dynamic currency conversion, acceptance of loyalty points, and customisable features.

Alberto Araque, CEO, e& enterprise IoT & AI said,

“By combining our strengths and expertise, we empower businesses to thrive in the digital era, offering a secure and comprehensive payment acceptance ecosystem.

 

This collaboration revolutionises business transactions, enhancing operational efficiency and customer satisfaction.”

Ahmad Alwazzan, EVP and Managing Director of Tap Payments in the UAE said,

“By teaming up with e& enterprise, we will revolutionise how businesses accept payments by providing an extensive range of digital payment instruments tailored to regional markets.

 

This partnership equips businesses with the tools and capabilities to adapt to the rapidly changing payment landscape and deliver enhanced customer experiences.”