Basata Holding for Financial Payments, a Cairo-based fintech company specialising in digital payment solutions, has launched the “Basata Card” in partnership with Connect Money, another Egypt-based fintech firm focused on banking and financial technology services.
The new card aims to support both individual consumers and merchants by offering secure and efficient financial transactions, in line with the country’s push towards a cashless, digital economy.
The company plans to continue developing and adding new features, with a stated focus on improving the user experience and strengthening Egypt’s digital payments infrastructure.
The Basata Card allows users to withdraw cash from ATMs across the country and make purchases online and in physical stores.
It also supports instant money transfers between cardholders. In the event of loss or theft, the card can be immediately deactivated to prevent unauthorised use.
The card can be issued using only a national ID card and does not require a traditional bank account.
The card also aims to support merchants by streamlining payment processes and financial management.
Commenting on the launch, Karim Shehata, CEO of Basata Holding, said:
“By offering innovative solutions that empower both merchants and consumers, we remain committed to developing a more integrated and user-friendly payments ecosystem – one that accelerates digital transformation and enhances transaction efficiency across the Egyptian market.”
He added that the company’s vision is to build an advanced financial environment with secure, fast, and reliable access to digital payment services.
Basata Card is available at all Basata branches nationwide.
Featured image credit: edited from freepik
