ruya, UAE’s digital-first Islamic bank, has become the first Islamic bank globally to enable customers to buy and sell virtual assets, including Bitcoin, through its mobile app.

This service is part of the bank’s broader investment offering, aimed at promoting ethical Islamic wealth building and long-term financial growth.

In partnership with Fuze, a licensed leader in the virtual asset sector, ruya ensures the service is secure, user-friendly, and aligned with Islamic financial principles.

The move comes as interest in virtual assets rises globally, with ruya’s offering catering to customers looking to diversify their portfolios while adhering to values of transparency and ethical investing.

Christoph Koster, CEO of ruya, stated,

“At ruya, we are committed to transforming the financial landscape in the UAE by offering forward-thinking services while staying true to our mission of ethical Islamic banking. By integrating virtual assets into our investment platform, we aim to empower our customers to participate in the digital economy sustainably and responsibly.”

He added that the virtual assets offered on the platform are Shari’ah-compliant.

Mohammed Ali Yusuf, Co-Founder and CEO of Fuze, commented:

“Partnering with ruya is a big step towards making virtual assets a seamless part of everyday banking. Together, we’re combining Fuze’s cutting-edge infrastructure with ruya’s commitment to ethical Islamic banking.”

Featured image credit: edited from ruya