e& enterprise, the digital transformation arm of technology group e&, is expanding its collaboration with Microsoft to deliver scalable AI and data solutions across the Middle East, North Africa and Türkiye (MENAT) region.
The partnership is focused on accelerating AI adoption and supporting digital transformation efforts in key markets including the UAE, Saudi Arabia, Egypt, Qatar, and Türkiye.
Amit Gupta, Vice President of Data & AI at e& enterprise, said:
“This collaboration combines e& enterprise and Microsoft’s technological expertise and deep market insights to deliver transformative solutions that resonate with the unique dynamics of the MENAT region. Together, we aim to promote digital readiness and bridge the digital divide by providing essential sectors with next generation AI and data-driven tools.”
Ahmed Hamzawy, Chief Partner Officer, Microsoft UAE, added:
“Our partnership with e& enterprise will give a significant boost to driving AI adoption across businesses. By leveraging our combined technological expertise, and the safe and secure properties of Microsoft’s cloud and AI services, we are empowering organisations to better detect fraud, improve risk management and deliver personalised services through AI-driven insights to their customers.”
The partnership will focus on industry-specific applications for sectors such as public services, telecommunications, education, BFSI (banking, financial services, and insurance), and retail.
The approach will be tailored to address the requirements of individual markets while supporting broader sector-wide challenges, including customer engagement, operational efficiency, and data-driven decision-making.
AI solutions will be developed and deployed using tools from Microsoft’s Azure Cloud ecosystem.
These include Azure Machine Learning, Azure Databricks, Azure AI Search, and Azure Synapse Analytics for model training, analytics, and data processing.
Microsoft’s Azure OpenAI service will support generative AI use cases including customer service automation, content generation, and forecasting.
Additionally, Azure Power BI will provide data visualisation and insight-sharing capabilities, while Azure Data Lake Storage and Snowflake will enable scalable data storage and real-time analytics.
e& enterprise will integrate these technologies with its own hybrid cloud services.
Its Cloud Strategy and Advisory offering will guide adoption planning, with additional support through Migration and Adoption services.
Managed Cloud Services and Cloud Security solutions will also be made available to ensure continuity, compliance, and resilience.
In line with both organisations’ ethical frameworks, the partnership will incorporate Microsoft’s Responsible AI principles and e& enterprise’s Responsible AI Framework throughout development and deployment, with an emphasis on transparency, data privacy, and regulatory compliance.
Featured image credit: Edited by Fintech News Middle East, based on image by rawpixel.com via Freepik
