U Consumer Finance, operating under the trademark Valu and a subsidiary of EFG Holding, has announced that Amazon has exercised its option to acquire a direct equity stake in Valu.
This follows an agreement made in May 2022, when Amazon entered into an Option Agreement with EFG Holding, purchasing US$10 million worth of EFG Holding Global Depositary Receipts (GDRs).
The agreement included an option to convert these GDRs into a direct stake in Valu, equivalent to 4.255% of its share capital, upon a qualified liquidity event.
Following the recent listing of Valu on the Egyptian Exchange (EGX), Amazon has chosen to exercise this option.
Based on the agreement’s terms, this will result in Amazon holding approximately 3.95% of Valu.
The transaction is set to be executed on the first trading day of Valu shares on the EGX at a share price of EGP 6.041, via the block trade mechanism, subject to regulatory approval.
Walid Hassouna, CEO of Valu, added:

“This milestone stands as a powerful testament to the resilience and adaptability of our business model, a model that is versatile, agile, and perpetually evolving to meet the dynamic needs of our diverse client base and partners. At Valu, we remain unwavering in our commitment to redefining the customer experience through cutting-edge financial solutions that empower individuals and businesses alike, driving both convenience and opportunity in every interaction.”
Valu was officially listed on the EGX on 21 May 2025, with trading of its shares commencing on 23 June 2025.
EFG Hermes acted as the sole financial adviser to EFG Holding and Valu in connection with the transaction.
Featured image credit: Valu