Yasmina, an embedded insurance platform based in Riyadh, has raised US$2 million in Seed funding.

The round was led by Scene Holding, co-led by Access Bridge Ventures, with participation from Arzan VC and the Sanabil Investment Accelerator by 500 MENA.

Founded in 2023 by Masoud Alhelou and Bashar Abalkhail, Yasmina provides API-based insurance solutions that integrate directly into digital platforms.

The company enables businesses to offer personalised insurance at checkout within 48 hours, backed by full regulatory approval.

Since its launch, Yasmina has formed partnerships across sectors including human resources, automotive, travel, point-of-sale, and real estate.

These collaborations are expected to extend embedded insurance products, such as SME medical, motor, life, and general insurance, to more than 1.5 million users.

The Seed funding will support the company’s regional expansion, with operations launching in the United Arab Emirates later this year and in Egypt by 2026.

Yasmina also plans to scale its team to support this growth.

Masoud Alhelou, Co-founder and CEO of Yasmina, said:

“This round is a strong vote of confidence in our vision to simplify insurance across digital touchpoints. We’re proud to be the first embedded insurance platform in Saudi Arabia, and this funding will help us scale faster, serve more partners, and redefine how protection is offered in the region.”