Jeel, the digital innovation arm of Riyad Bank, has signed a MoU with Dubai-based zypl.ai, a specialist in synthetic data generation and AI-powered risk analytics.
The agreement sets out a collaborative framework to support the adoption of advanced data technologies, AI, and payment solutions aimed at developing customer-centric digital financial platforms in Saudi Arabia.
Central to the partnership is zypl.ai’s proprietary zGAN technology, an “outlier-aware” synthetic data generator that produces privacy-preserving datasets capable of stress-testing financial models under extreme market conditions.
Combined with zypl.ai’s suite of AI risk-scoring tools, the technology is expected to enhance credit decision-making, accelerate model development while safeguarding customer data, and generate deeper behavioural insights.
George Harrak, CEO of Jeel, said:
“Collaborations like this with zypl.ai provide access to advanced zGAN synthetic data and risk models, enhancing fraud prevention, accelerating credit scoring, and ensuring compliance. Working alongside zypl.ai will facilitate real-world sandbox implementations, increasing visibility within the Kingdom and shaping AI risk and compliance practices.”
In addition to analytics, Jeel and zypl.ai will work together to embed real-time fraud detection and credit decisioning models into Jeel’s payment infrastructure and digital channels.
The initiative seeks to reduce false positives in fraud management, speed up payment authorisations, cut transaction costs, and provide faster, more accurate credit decisions to underserved customer segments.
Azizjon Azimi, Founder and CEO of zypl.ai, commented:
“Jeel’s commitment to seamless digital banking aligns perfectly with zypl.ai’s vision of resilient, ethics-first AI. Together, we will equip Jeel with the intelligence needed to protect customers and power new products that match the Kingdom’s digital-economy ambitions.”
Featured image credit: Edited by Fintech News Middle East, based on image by user2846165 via Freepik
