Bybit, currently the world’s second largest cryptocurrency exchange by trading volume, is expanding its presence in MENA through a series of partnerships aimed at bridging Web2 and Web3 applications.
Based in Dubai, the company is rolling out a campaign that integrates cryptocurrency into everyday services.
In this initiative, crypto is being introduced across a range of sectors including gaming, entertainment, sports, dining, and transportation.
Bybit is collaborating with local businesses and platforms to enable payments and benefits through its ecosystem, aiming to make the use of digital assets as practical and accessible as conventional methods.
As part of the campaign launched in June, users in the MENA region are beginning to encounter Bybit branding within Careem, a widely used regional super app.
These promotions encourage both existing and potential users to explore offers available on Bybit’s platform, which can be accessed through its app and website.
The company seeks to demonstrate how crypto services can be integrated into daily routines during the summer period and beyond.
The Careem collaboration joins a number of other initiatives developed by Bybit.
In Dubai, cardholders can access discounts of up to 30 percent on services and accommodation at the Grand Millennium Dubai.
The company also maintains a long-standing relationship with the Dubai Multi Commodities Centre, supporting blockchain education and innovation.
Additional benefits linked to the Bybit Card include access to airport lounges and digital service subscriptions.
Claudia Wang, Head of Marketing at Bybit, said,
“The campaign is rooted in aligning with user behaviour rather than focusing solely on conventional or Web3 marketing tactics. The goal is to ensure the brand remains present and relevant across diverse consumer settings.”
The partnership model currently piloted in the MENA region is expected to expand to other locations.
With a user base exceeding 70 million, Bybit aims to offer a broad suite of crypto-related services encompassing trading, custody, wealth management, payments, and exclusive platform rewards.
The current effort in MENA represents a step towards encouraging broader adoption of digital finance through local engagement and use-case driven integration.
Featured image credit: Bybit
