Valu has introduced its digital onboarding feature on noon, the MENA’s largest digital marketplace.

This marks the first licensed Buy-Now, Pay-Later (BNPL) transaction in Egypt carried out via digital onboarding under the fintech license issued by the Financial Regulatory Authority (FRA).

The feature allows users to access Valu’s range of financial and lifestyle services instantly, without the need to visit a branch or immediately download the app.

It represents the first application of Valu’s FRA-regulated BNPL service in Egypt, intended to support financial innovation and digital transformation.

Non-Valu customers shopping on noon can use Valu at checkout.

First-time users complete a fully digital onboarding process using eKYC and e-signature, requiring only their National ID.

When selecting Valu as a payment method at checkout, users whose phone numbers are not linked to a Valu account are redirected to the registration process within the noon interface.

The process is entirely paperless and allows purchases to be completed without leaving the platform or visiting a Valu branch.

Omar Abdelhady, Chief Products and Growth Officer at Valu, said:

“For the first time, customers can self-onboard, receive a complete spending limit, and begin using Valu, all without leaving the shopping experience. We are proud to partner with noon to make this innovation a reality, fulfilling our commitment to providing seamless, technology-driven financial empowerment.”

Mostafa Salem, General Manager of noon Egypt, added:

“Shopping should be simple, fast, and rewarding. With Valu, we’ve introduced fully digital onboarding in Egypt. no app switching, no downloads, no friction. Just instant, flexible payments right inside noon. We’re proud to be Valu’s first partner on this launch, making shopping easier and smarter for our customers.”

Featured image credit: Edited by Fintech News Middle East, based on image by kkhaosai via Freepik