Citi has announced the deployment of its advanced AI tools across its operations in the UAE and the wider Middle East and Africa (MEA), reflecting the bank’s ongoing focus on innovation and digital transformation.
“The launch of our AI tools in the UAE and in MEA is a testament to Citi’s unwavering commitment to embracing cutting-edge technology to better serve our clients and empower our employees,”
said Maria Ivanova, UAE and North Africa & Levant Sub-Cluster and Banking Head.
“These advancements will not only boost our overall productivity but also foster a new era of innovation and client-centric solutions across the region.”
Speaking at a launch event in Dubai, Shamsa Al-Falasi, Citi Country Officer and Banking Head and Citibank N.A, UAE CEO, stated,
“The introduction of these advanced AI tools marks a pivotal moment for our operations in the UAE. This technology will not only significantly enhance our internal capabilities and efficiency but also empower our teams to deliver unparalleled client service, fostering innovation that is uniquely tailored to the dynamic needs of the UAE market.”
Citi’s AI capabilities are now available to around 175,000 employees globally across 80 jurisdictions, with a particular emphasis on the Middle East and Africa, where the tools are accessible in more than 20 jurisdictions.
The tools are designed to improve employee productivity and operational efficiency by streamlining complex tasks, automating routine processes, and providing insights from large datasets.
They also aim to enhance client interactions by enabling faster, more personalised, and more effective service.
Featured image credit: Citi
