First Abu Dhabi Bank Misr (FABMISR) has entered a strategic partnership with noon payments, a subsidiary of noon, following the Central Bank of Egypt’s (CBE) approval of noon payments as a licensed payment service provider (PSP).

The collaboration aims to enhance digital payment services and improve the e-commerce experience through integrated financial solutions.

Mariam El Samny, Head of Consumer Banking at FABMISR, said:

“Our partnership with noon payments reflects our commitment to supporting fintech players specialising in e-commerce across the Middle East and North Africa. It also reaffirms the bank’s position as a key player in the regional banking sector and represents a strategic step towards developing robust digital payment solutions that support Egypt’s growing e-commerce market.”

Mosam Gadia, Senior Vice President of noon payments, said:

“We’re committed to providing merchants and customers with flexible, innovative solutions that meet their needs and keep pace with the country’s rapidly expanding e-commerce landscape.”

The partnership supports Egypt’s shift towards reduced cash dependence and aligns with the Central Bank’s financial inclusion agenda.

Featured image credit: Edited by Fintech News Middle East, based on image by barmaleeva via Freepik