Snowflake has appointed Michel Nader as General Manager for the Middle East, Turkey and Africa (META).

In this role, Nader will lead the company’s regional strategy and operations, supporting customer growth and the adoption of Snowflake’s AI Data Cloud.

Nader brings over 25 years of experience in enterprise technology leadership across META and Eastern Europe, with expertise in data platforms, security, and large-scale go-to-market execution.

He was most recently Senior Regional Director at Dell Technologies, overseeing cyber resiliency, data protection, and recovery across Central and Eastern Europe and META.

His career also includes senior roles at EMC and Hewlett Packard Enterprise, where he managed software-defined solutions, enterprise management platforms, and regional operations.

Throughout his career, he has focused on helping organisations protect data, strengthen governance, and translate technology investments into measurable business outcomes as AI adoption expands.

“The Middle East is entering a decisive phase in its data and AI journey, with the region’s AI economy projected to reach US$320 billion by 2030,”

said Nader.

“As part of this journey, organisations are looking for ways to move from AI experimentation to real business use cases that deliver outcomes, all while upholding strict governance and security.”

In his role, Nader will promote Snowflake’s AI innovations, including Snowflake Intelligence and agentic AI solutions such as the Snowflake-native coding agent, Cortex Code.

He will also develop ecosystem partnerships, support organisations in modernising data architectures, adopting AI responsibly, and translating national digital strategies into business value across the region.

Featured image credit: Edited by Fintech News UAE, based on image by lifeforstock via Freepik