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Wio Bank PJSC, a digital banking platform in the Middle East, signed a partnership agreement with Geidea, one of the MENA region’s fintech and merchant payment providers. The Wio Bank Geidea partnership will bring Wio’s business banking and financing solutions directly to SMEs via Geidea’s merchant network.
Prateek Vahie, Chief Commercial Officer at Wio Bank, and Pankaj Kundra, Chief Executive Officer at Geidea UAE, signed the agreement.
Through the partnership, Wio’s business banking and lending products will be accessible to Geidea’s merchant network. Eligible merchants could benefit from a streamlined experience, which includes transparent financing terms.
Geidea will act as a distribution and referral channel for eligible merchants. All financing assessments, approvals, onboarding, and disbursements will remain under Wio Bank’s independent underwriting and regulatory framework.
Vahie commented,
Prateek Vahie
“By partnering with Geidea, we’re embedding Wio’s digital banking and lending capabilities directly into the tools merchants already rely on every day. This is what a modern banking ecosystem should look like: connected, intuitive, and designed to help businesses grow.”
Kundra shared,
Pankaj Kundra
“By bringing together operational and financial capabilities into a more connected experience, we are helping businesses access the tools they need to operate more efficiently, manage growth with greater confidence, and spend less time navigating disconnected systems.”