Singapore-based fintech 360F has partnered with Zurich Insurance to launch a direct-to-customer engagement application in the Middle East. 

The fintech offers banks and insurers solutions and implementation services to enable digital multi-channel distribution models and automated financial advice for insurance and investment. 

The application called 360-NeedsProfiler will be incorporated into Zurich’s YourLife and YourCare digital insurance offerings. It is an interactive engagement tool based on actuarial rigor to help leads discover and prioritise their financial needs and risks.

The benefits that 360F is said to bring banks and insurance companies are to help reduce the sales cycle, increase case sizes and minimise compliance risk.

Being familiar with regulations in the Middle East, including the impending BOD-49 requirements, 360F is making headway with a string of projects in Dubai. 

“Retail consumers acknowledge that they need financial advice, but they don’t trust financial planners easily,”

says Michael Gerber, CEO of 360F.

“And the 20-30s especially are demanding and independent. They expect holistic, personalised, and unbiased advice. That’s where we come in. We help make financial foresight accessible, and at the same time deliver trust and improve grounds for engagement.”