Crypto exchange Bybit has launched a global brand campaign, “Make Your Move”. This launch marks its next step beyond crypto trading.

Under its new positioning, the firm is developing one platform for crypto, stocks, gold, forex, indices and derivatives.

Payments, spending, wealth and services for institutions are also part of this platform.

According to the firm, this shift builds on a vision Co-founder and CEO Ben Zhou set out in a January keynote.

“Bybit has evolved considerably since we began as a crypto derivatives trading exchange, and our brand needs to reflect the business we are building today,”

said Zhou.

The campaign centres on the choices users have across markets and regions.

As part of the change, the orange “I” in the Bybit wordmark is now its own brand mark.

It stands for the individual and for movement within the financial system, the firm said.

Featured image: Edited by Fintech News UAE, based on image by Bybit via its website and DC Studio via Magnific.