Insurtech Wellx Partners With Google’s Fitbit to Gamify Health Insurance in the UAE

Insurtech Wellx Partners With Google’s Fitbit to Gamify Health Insurance in the UAE

UAE’s wellness insurance platform Wellx has partnered with Google’s fitness wearable company Fitbit to incentivise insurees to stay healthy throughout the year.

Wellx plans to connect their platform with Fitbit’s API and provide insurees with a complimentary Fitbit wearable to enable them to set fitness goals and unlock cash rewards as they achieve said goals.

Individuals who achieve set steps, active minutes, sleep, and readiness goals will be eligible for rewards such as cashback, shopping vouchers, memberships at fitness centers, and dining vouchers.

Founded in 2021, Wellx is an insurtech based in the DIFC Innovation Hub which combines digital medical insurance and wellness. The startup is also part of the DIFC Fintech Hive’s 2022 Accelerator Programme.

Vaibhav Kashyap

Vaibhav Kashyap

“Our association with Fitbit will enable us to turn a traditional financial product into an engaging lifestyle product by gamifying the individual wellness journey. By incentivising our customers to care for themselves, and rewarding them financially, we expect to change the way customers perceive insurance,”

said Vaibhav Kashyap, Co-founder and CEO,

David Amehame

David Amehame

“Through this association, Wellx customers will be able to get even the recently announced Fitbit smartwatches and trackers, including Sense 2, Versa 4 and Inspire 3, that feature advanced wellness capabilities to enable users to have a holistic view of their health and wellness,”

said David Amehame, Regional Sales Manager, Middle East & Africa, Fitbit at Google.

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