The Gulf Bank of Kuwait (GBK) and Mastercard have partnered to enable local merchants to utilise Click to Pay, a payment method that allows online shoppers to checkout without entering their card information and password.
The new embedded checkout experience, available via Mastercard Payment Gateway Services’ Hosted Checkout technology, is expected to result in improved approval rates and increased conversion rates.
Once registered, shoppers can start the checkout process and Click to Pay will retrieve card information stored in their profile to complete the payment, thereby eliminating the need to remember passwords.
GBK has partnered with Kuwaiti digital payment platform Ottu to offer Click to Pay to its merchants in the launch phase, with plans to roll out the feature to all GBK merchants and ecommerce businesses.
“We are delighted to collaborate with Gulf Bank of Kuwait to launch Click to Pay and help remove online checkout friction, providing consumers with an easier, faster and more seamless experience,”
said Erdem Çakar, Country Manager, Kuwait and Qatar, Mastercard.
“With increasing demand across the online economy, Mastercard’s Click to Pay will help to reduce the barriers to shopping and encourage shoppers to visit newer and more diverse e-commerce websites, safely and securely, without the hassle of entering information each time,”
said Mohammad Taqi, Assistant General Manager of Consumer Banking, Gulf Bank.
