Mashreq, one of the leading financial institutions in the UAE, has appointed Radu Topliceanu as its new Head of Neo and Personal Banking. In this role, he will help Mashreq grow its digital bank Neo as well as its Personal Banking Division.
Radu’s responsibilities include developing innovative digital banking propositions, designing customer journeys to deliver superior customer experience, driving customer acquisition, revenue, and profitability, and building synergies with external stakeholders in the digital ecosystem to support Mashreq’s expansion plans.
During his over two decades of retail banking experience, Radu has established himself as a digital banking pioneer, using comprehensive expertise in segment and product management to spearhead multiple successful business model transformations.
Fernando Morillo, Group Head of Retail Banking, Mashreq, said:
“In a brilliant new world, people want convenience, not queues, and options, not limits – in short, they want a bank that fits their lifestyle. As a leader in the digital space, Mashreq heeds the call and focuses on creating intuitive, personalized digital banking experiences that respond to the day-to-day needs of customers on the move. I am confident that with his wealth of expertise in digital banking and digital transformation, augmented by his in-depth understanding of evolving customer needs, Radu will make a significant contribution to building and growing a profitable consumer banking digital platform at Mashreq.”
Radu Topliceanu added:
“I believe that personal banking is about hard work, determination, and consistency, and doing things right for the customers each time. We need to open our ears and hearts to understand what our customers really want. I look forward to the opportunity of applying my extensive digital banking experience and customer-first approach at Mashreq to take Neo and Personal Banking to new heights.”
Radu spent the last three years with BRD Groupe Société Générale in Romania as Deputy CEO of the bank and Head of Retail Banking, heading a team of 4,000+ professionals serving more than 2 million customers. Previously, he worked in leadership positions with Standard Chartered in Singapore, Sberbank Europe in Austria, and Raiffeisen Bank in Romania and Austria. He holds an MBA from Romanian-American Business School (ASEBUSS) in Bucharest.
Featured image credit: Edited from Unsplash
