Visa has appointed Tarek Abdalla as Senior Vice President and Chief Marketing Officer for Central and Eastern Europe, Middle East, and Africa (CEMEA), effective 2nd May onwards.

Tarek will be based in Dubai and report to Frank Cooper III who is Visa’s global Chief Marketing Officer.

In his new role, Tarek will help Visa expand and grow its presence across the CEMEA region, driving demand for the payment firm’s products, services, and solutions and delivering value through global sponsorships.

Tarek was previously the General Manager for the Middle East, Africa, and South Asia at TikTok. He had successfully led teams in nine regional offices, delivering user growth, profitability, and commercialisation targets for the platform.

Prior to this, Tarek spent a decade with Google, rising to the role of Regional Marketing Director, leading marketing teams across emerging markets in Europe, Middle East, and Africa.

“Tarek joins at an exciting time when clients have never been more engaged and connected with Visa as a brand and an essential service provider that both enables and empowers their everyday lives and businesses,”

said Andrew Torre, Regional President for CEMEA, Visa.

“I’m excited to be joining Visa, the world leader in digital payments and one of the most trusted brands. I look forward bringing Visa’s purpose to life, uplifting everyone everywhere by being the best way to pay and be paid.”

said Tarek.

Featured image credit: Tarek Abdalla Senior Vice President and Chief Marketing Officer for Central and Eastern Europe, Middle East, and Africa (CEMEA). Background Edited from freepik