Wio Bank and Etihad Guest, the loyalty programme of Etihad Airways, have announced a new partnership introducing a first-of-its-kind offering that allows Wio Personal customers to earn Etihad Guest Miles for every AED deposited into their Saving Spaces.
This programme refines traditional banking rewards, as it is the first time a bank has offered miles without linking them to a payment card. The partnership underlines Wio’s commitment to enhancing customer banking experience through innovative offerings and solutions, including rewards that combine saving money with real-life benefits.
Under the programme, for every 1 AED deposited in a 12-month fixed Saving Space, customers earn 1 Etihad Guest Mile. This one-to-one ratio offers unprecedented value in the banking and travel sectors. Moreover, customers can stay miles ahead on their savings, as the miles are credited to their Etihad Guest account within days of opening the fixed deposit. This benefit allows for immediate travel planning, a feature unmatched in the current market.
Commenting on the partnership, Jayesh Patel, Chief Executive Officer of Wio Bank PJSC, said:
“Our partnership with Etihad Airways is a pivotal step in our mission to redefine banking in ways that are new to the market and deliver immediate extra value to our customers when looking at savings and rewards. By allowing customers to earn miles directly through their deposits, we’re not just encouraging savings – we’re enabling financial independence and turning dreams of travel into tangible realities. At Wio, we continue to seek out the best partnerships, offerings and rewards that benefit our customers.”
Antonoaldo Neves, Chief Executive Officer, Etihad Airways, said:
“Innovative new partnerships have always been at the heart of the Etihad Guest programme, and we’re proud to be collaborating with Wio Bank to offer an entirely new way for our guests to earn Miles. As we celebrate reaching 10 million Etihad Guest members, we continue to enhance the programme, giving our members more opportunities to earn Miles they can use for their next holiday or getaway with us.”
Featured image credit: Prateek Vahie, Chief Commercial Officer, Wio Bank (left) and Akhil Anumolu, Senior Vice President E-Commerce, Digital, Marketing and Loyalty at Etihad Airways (right) sign the new partnership agreement at Etihad Airways Headquarters in Abu Dhabi.
