Mastercard, in collaboration with the Central Bank of Egypt (CBE) and Egyptian Banks Company (EBC), brings Apple Pay to users in Egypt.
To pay in-store, customers simply double-click the side button and hold their iPhone or Apple Watch near a payment terminal to make a contactless payment. Every Apple Pay purchase is secure because it is authenticated with Face ID, Touch ID, or device passcode, as well as a one-time unique dynamic security code. Apple Pay is today accepted in grocery stores, pharmacies, taxis, restaurants, coffee shops, retail stores, and many more places.
Customers can also use Apple Pay on iPhone, iPad, and Mac to make faster and more convenient purchases in apps or supporting merchant websites, without having to create accounts or repeatedly type in card details, shipping and billing information. Apple Pay makes it easier to pay for food and grocery deliveries, online shopping, transportation, and parking, among other things.
Ehab Nasr, Assistant sub-Governor at the Central Bank of Egypt, said:
“With Apple Pay now available in Egypt, we are ushering in a new era of digital payments that aligns with our proactive efforts to promote digital transformation. This initiative is integral to our broader efforts to modernize the financial sector and foster a more inclusive, cashless economy.”
Mohamed Assem, Country Manager for Egypt, Iraq, and Lebanon, Mastercard, stated:
“We are excited to bring Apple Pay to cardholders in Egypt and further drive the adoption of digital payments in the country. Apple pay empowers consumers with a safer, more convenient way to pay, whether in-store or online.”
Tarek Raouf, Executive Chairman and CEO, EBC, stated:
“The launch of Apple Pay in collaboration with Mastercard and the Central Bank of Egypt represents a major advancement in Egypt’s financial sector. This not only ease the digital transactions but also contributes to the development of a broader digital payments’ ecosystem.”
For cardholders in Egypt, Apple Pay is available with the National Bank of Egypt, Banque Misr, and Commercial International Bank. For more information, cardholders can visit the websites of issuing banks.
Featured image credit: edited from freepik
