Trust Smart Solutions, a provider of payment solutions in the MENA region, has formed a strategic alliance with SUNMI, a provider of intelligent hardware.
This partnership aims to transform smart payment technology and improve customer experiences across retail, hospitality, and financial services sectors.
As part of the collaboration, Trust Smart Solutions becomes SUNMI’s National Partner.
With offices in Jordan, the UAE, Bahrain, and Egypt, the company combines its local knowledge with SUNMI’s technology to drive digital change, enhance operational efficiency, and boost customer experiences, contributing to economic growth across the region.
Dr. Amer Halawani El-Tamimi, Chairman of Trust Smart Solutions, stated:
“The future of commerce in the MENA region is rapidly evolving, and we are committed to leading this transformation. Through our partnership with SUNMI, we are equipping businesses with innovative payment solutions that optimise operations and improve customer engagement. Together, we are poised to redefine how businesses connect with their customers, fostering growth and innovation in an increasingly digital world.”
With the MENA fintech market growing at a compound annual growth rate (CAGR) of 25.18%, the demand for secure, efficient, and seamless payment solutions is increasing.
This collaboration combines advanced hardware with local market expertise, empowering businesses to embrace digital transformation and capitalise on the region’s expansion.
Bin Zhang, EVP of Sales for SUNMI MEA, commented:
“The MENA region is a thriving hub for digital innovation, and Trust Smart Solutions’ strong local presence gives us a solid foundation to grow. Our shared goal is to provide businesses of all sizes with seamless, secure, and future-ready payment solutions that enhance customer experiences and promote long-term growth.”
The partnership introduces SUNMI’s advanced products, including payment terminals, self-checkout systems, and IoT-enabled devices, offering businesses faster processing speeds, enhanced security, and user-friendly interfaces to improve operations.
Additionally, expert training and continuous support will be provided to ensure smooth integration and maximum efficiency.
