Singapore based fintech firm Touché has signed an agreement with SEED Group as their local partner. In this agreement SEED will assist Touché in expanding their fingerprint-based payment and loyalty management solution to the Middle East.

Based in Dubai, SEED Group is owned and chaired by the Private Office of Sheikh Saeed Bin Ahmed Al Maktoum, a billionaire member of Dubai’s ruling Al Maktoum family. The group is a diversified entity seeking to establish strategic partnerships with various sectors to accelerate their presence in the Middle East.

Touché’s solution connects and manages loyalty programmes, and points and discounts are instantly applied for qualifying customers at the point of interaction without the need for vouchers or membership cards.

Its data analytics component enables merchants to access historical and predictive purchasing habits and buying patterns of customers, creating bespoke, personalised, offers and recommendations for them.

The Singaporean fintech firm has also previously seen success in partnership with local banks like OCBC back home.

According to a statement by Touché, this partnership is supported by Enterprise Singapore which provided them facilitation to introduce the company to potential partners.