Wealthbrix Capital Partners Limited, a newly established independent wealth management firm, has officially launched operations from the Dubai International Financial Centre (DIFC), the financial hub for the Middle East, Africa, and South Asia (MEASA).

Founded by professionals from private banking and asset management backgrounds, the firm brings over 150 years of combined leadership experience, with a track record of managing more than US$30 billion in assets for clients across the Middle East, Asia, and Europe.

Wealthbrix aims to provide a client-centric, independent approach to wealth management, targeting a growing group of globally mobile, self-made clients seeking tailored solutions beyond standardised offerings.

The firm’s launch coincides with ongoing shifts in global wealth patterns. An estimated US$85–100 trillion is expected to change hands globally by 2050 in what has been referred to as the ‘Great Wealth Transfer’.

In the Gulf Cooperation Council (GCC), around US$1 trillion is projected to be passed down, alongside rising numbers of high-net-worth individuals (HNWIs) in the UAE.

In 2024 alone, over 6,700 new millionaires reportedly relocated to Dubai, bringing the total number of HNWIs and ultra-HNWIs (UHNWIs) in the country to more than 68,000, with further growth anticipated.

Wealthbrix is particularly focused on Mid-Tier Millionaires (MTMs), individuals with investable assets between US$5 million and US$30 million, and UHNWIs with over US$30 million.

MTMs, often overlooked by traditional models, account for around US$55 trillion in global wealth and are growing at a faster rate than the broader HNWI population.

UHNWIs are projected to increase by 38% in the next five years, driven by growth in Asia and the Middle East.

Wealthbrix positions itself to serve these segments through a combination of wealth preservation, succession planning, asset diversification, and advisory services.

Its platform is built to offer regional insight and global structuring expertise, supported by in-house capabilities across equities, fixed income, and real estate.

The firm operates with a partner-led model and holds a license from the Dubai Financial Services Authority (DFSA).

It plans to establish a fund platform based in DIFC, in line with Dubai’s broader ambitions to strengthen its position as a global financial centre.

Wealthbrix has secured an eight-figure equity investment from a group of international investors, including regional family offices, a venture capital firm, and angel investors.

The capital is expected to support its plans to attract talent, expand its services, and scale operations.

Rajesh Khanna, CEO of Wealthbrix, said:

“Dubai offers a unique convergence of regulatory clarity, global talent, and a robust entrepreneurial ecosystem, making it the ideal base for a firm that is home-grown, yet global in outlook.”

Wealthbrix operates on a hybrid model that combines personal engagement with technology.

Its secure, cloud-based platform enables consolidated portfolio reporting across banks and asset classes, offering clients a centralised view of performance and risk.

Featured image credit: Ministry of Economy