Trendyol Group, Türkiye’s e-commerce platform; Haluk Bayraktar, CEO of Baykar, the world’s largest unmanned aerial vehicle manufacturer; ADQ, a sovereign investment group focused on critical infrastructure and global supply chains; and Ant International, a global provider of digital payments and financial technology, have signed a MoU to explore the establishment of a strategic venture aimed at developing a next-generation fintech platform for Türkiye.
Subject to approval by the relevant regulatory authorities, the proposed venture seeks to offer a wide range of integrated financial services, including digital payments, retail and SME loans, deposits, investment products, and insurance.
Leveraging the combined expertise of the partners in artificial intelligence, e-commerce, and fintech, the platform aims to improve the efficiency of financial services for individuals and small businesses in Türkiye, both within and beyond the Trendyol ecosystem.
Trendyol Group President, Çağlayan Çetin, commented:

“Our ambitions are simple: we want to make financial services more accessible initially to our 250,000 SMEs to support their e-commerce and e-export potential with our strong data-analysis capabilities, and to continue contributing sustainably and significantly to our country’s economic growth.”
Michael Evans, President of Alibaba Group, noted:

“We believe that smart, accessible digital financial services offered to individual and corporate customers in Türkiye will not only improve daily life, but also contribute significantly to the sustainable growth of Türkiye’s economy and the development of its financial ecosystem.”
Featured image credit: Edited by Fintech News Middle East, based on image by frimufilms via Freepik



