Presight has signed a contract with First Abu Dhabi Bank (FAB) to implement AI and data analytics solutions aimed at enhancing customer insights, optimising resource planning, and supporting the bank’s commercial growth strategy.
Under the agreement, Presight’s Applied Intelligence framework will focus on two areas: growth intelligence and resource planning.
Presight will integrate multi-source economic, sectoral, and firmographic data into an AI analytics platform. The platform will help FAB identify and engage high-potential corporate and institutional clients.
The platform will provide ranked opportunity lists and geospatial heatmaps.
These tools will guide relationship managers toward companies with the highest conversion potential and improve decision-making and alignment across commercial teams.
In resource planning, Presight will apply geospatial and econometric analysis to optimise FAB’s branch and ATM network.
These insights are intended to improve coverage, enhance accessibility, reduce costs, and ensure the bank’s physical infrastructure aligns with evolving customer demand and trade patterns.
Hana Al Rostamani, Group Chief Executive Officer of FAB, said:
“Partnering with Presight will enable us to accelerate our adoption of AI and advanced analytics in ways that directly support our growth strategy. The platforms and insights delivered so far are already enhancing decision-making and enabling our teams to serve clients with greater precision and agility.”
Thomas Pramotedham, Chief Executive Officer of Presight, added:
“By embedding AI-driven analytics into FAB’s growth and resource planning, we are helping create a banking model that is more responsive, efficient, and client-centric.”
This agreement builds on earlier Presight deployments at FAB, which demonstrated impact through pilot programmes and proof-of-concept initiatives.
The collaboration will now expand to incorporate AI across client engagement, credit assessment, operational forecasting, and strategic planning.
Featured image credit: Edited by Fintech News Middle East, based on image by noob via Freepik
