Valu has partnered with automotive retail site ElTawkeel.com to launch a digital car platform that embeds auto financing directly into the vehicle purchasing process.

Operated through Valu Shift, the company’s specialised auto finance arm, the integration allows buyers to browse new cars, secure insurance, and receive loan pre-approvals within an hour.

All services are accessible through a single e-commerce portal.

The partnership targets the friction typically associated with vehicle purchases in Egypt.

Instead of navigating separate processes for dealership sales and bank loans, customers can compare vehicles and view transparent pricing while their credit is processed in the background.

“By embedding financing directly within the new car-buying experience, we are simplifying a traditionally complex process,”

said Mostafa El-Sahn, Chief Risk Officer of Valu.

He noted that the fully digital journey removes the need for buyers to coordinate between multiple physical entities to finalise a purchase.

Ali Shaaban, Founder of ElTawkeel.com, stated that the joint venture aims to reorganise the local automotive sector.

“We believe true digital transformation in this sector requires the integration of sales, financing, and insurance within one system,”

he said.

The collaboration aims to accelerate digital transformation in a traditionally offline industry and cater specifically to the needs of digital-first consumers in Egypt.

Featured image credit: Edited by Fintech News UAE, based on image by Valu