Mashreq has partnered with Visa and AI-powered commerce firm RezolveAi to launch a new Visa Card Linked Offers programme called Everyday Cashback.

The initiative provides Mashreq’s UAE cardholders with automated cashback at hundreds of local and international merchants, using advanced analytics to personalise offers based on individual spending patterns.

All features are fully digital, with users able to track cashback transactions directly within the Mashreq app for a more transparent experience.

This launch expands Vantage, Mashreq’s existing credit card rewards scheme, as the bank aims to make both debit and credit transactions more rewarding.

“At Mashreq, we remain committed to elevating the everyday banking experience for our customers. Through our partnership with Visa, we have created a seamless rewards proposition designed around the customer,”

said Chiraag Jogia, Global Head of Customer Value Management, Mashreq.

“The launch of this Visa Card Linked Offers programme with Mashreq demonstrates the strong demand for this type of proposition and shows how innovation and collaboration can transform everyday payments,”

said Salima Gutieva, VP and Country Manager for UAE, Visa.

RezolveAi’s technology underpins the platform by embedding personalised offers into the payment journey.

This helps participating retail partners use data-driven targeting to drive incremental sales and reach a wider base of consumers.

Featured image credit: Edited by Fintech News UAE, based on image by brilian via Magnific