Emaar group, the developer behind the iconic Burj Khalifa among others is looking at developing their own crypto token. It plans to offer the Emaar community token for customers and partners by end of this year.

According to the press release the token will allow Emaar’s customers and stakeholders to reap the value of a full referral and loyalty system across the entire group.

Swiss-based Lykke AG is leading the technology build of Emaar’s community token based on the Ethereum blockchain and the ERC20 token framework. The token will be transferable across the entire global Emaar ecosystem, including real estate, malls, hospitality, entertainment, facilities management and online shopping.

Mohamed Alabbar, Chairman of Emaar Properties, said:

“We continuously strive to expand our reach, strengthen our growth and extend the Emaar experience. We have embraced the digital world even as we continue to build the most advanced and innovative physical structures and we use both to delight and benefit our customers and stakeholders globally. The Emaar community token marks a significant leap in our digital transformation journey.”