As the Head of Growth at Tamra Capital, you will be the driving force behind our demand generation and marketing strategies. This role requires a unique blend of analytical thinking, marketing expertise, and a hands-on approach to strategic execution. You will work closely with the founders and lead a team dedicated to accelerating our growth and enhancing our customer journey.
1. Design and Strategy:
- Develop and implement comprehensive growth and marketing strategies and plans to support the company's mission, vision, and values.
- Lead and build a high-performing growth and marketing team, fostering a collaborative and innovative work environment.
- Lead the overall demand engine of the company.
- Collaborate with the executive team to create revenue roadmaps aligned with company growth objectives.
- Develop and execute growth strategies that support the company’s goals.
- Translate revenue goals into actionable targets across different teams.
- Prepare a comprehensive 2-year growth roadmap focusing on improving DAUs, MAUs, and overall monthly business metrics.
- Manage marketing budgets and resources effectively, ensuring ROI and cost-effectiveness of marketing initiatives.
- Strategize to enhance the customer journey across all touchpoints using a mix of internal/external tools for personalized and automated user experiences.
- Analyze and optimize existing funnels for increased conversions.
- Manage acquisition and retention activities to achieve key metrics such as Customer Acquisition, Lead Generation, cNPS, CSAT, new revenue, Customer Retention, Share of Wallet, ARR, MRR, etc.
- Oversee the execution of strategic marketing plans for major brand initiatives.
- Monitor and analyze marketing campaigns performance, providing insights and recommendations for continuous improvement.
- Manage the creative brief process to develop compelling product stories and positioning.
- Integrate consumer insights and market data into product launches and narratives.
- Strengthen the top of the funnel through online channels (Social Media, website, etc.).
- Serve as a strategic thought partner for founders to enhance brand penetration.
- Lead and inspire the growth and tech teams (Product, Design, Engineering) to achieve both acquisition and retention goals.
- Collaborate with the Customer Success team to improve communication of value propositions.
- Build and maintain strong relationships with key stakeholders, including media partners, influencers, and industry associations.
- Experience: 10+ years of proven work experience in growth and digital marketing roles, preferably in the fintech industry, wealth management, or banking sectors.
- Education: Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or master's degree in Marketing is a plus.
- Certification: Certification from an internationally recognized body in Marketing (Certifications from DMI, Google, Hootsuite, Hubspot, etc.) is a plus
- Strong understanding of growth and marketing principles, strategies, and tactics, with a track record of successful marketing campaigns.
- Expertise in Growth Hacking, Social Media/Viral Marketing, demand generation, customer acquisition funnel, and performance marketing.
- Proficiency in campaign management tools (e.g., Active Campaign) and web analytics tools (e.g., Google Analytics).
- Experience in building and leading high-performing growth and marketing teams, fostering collaboration and innovation.
- Excellent written and verbal communication skills, with the ability to convey complex concepts in a clear and concise manner.
- Creative mindset with the ability to think strategically and generate innovative marketing ideas.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Ability to work collaboratively in a fast-paced, cross-functional environment and manage multiple projects simultaneously.
- Proficiency in marketing automation platforms, CRM software, and other marketing tools.
Tamra Capital is an innovative start-up dedicated to revolutionizing the financial services industry. With a focus on technological advancements and data-driven solutions, we aim to develop and launch an innovative ecosystem of wealth management products and services to empower our clients to become financially secure and help them achieve their financial and wealth aspirations. As a result, Tamra Capital’s purpose is to continuously innovate new products and services “until everyone is invested.”
As we continue to grow, we are seeking a skilled and experienced Head of Growth to join our dynamic team and lead our demand engine and marketing functions, driving our mission of making sophisticated financial offering accessible to all.