The Dubai Land Department (DLD) has released data from its AI-powered Real Estate Advertising Governance Platform, first introduced during GITEX 2024.

The platform is part of broader efforts to improve transparency and credibility in property advertisements across major platforms, including Property Finder, Dubizzle, and Bayut.

These efforts coincide with the goals of Dubai AI Week, which began on Monday, 21 April, and continues until 25 April.

Since its launch, the platform has reviewed over 279,000 real estate listings, with AI automatically modifying 29% of these advertisements.

Ali Abdullah Al Ali, Director of the Real Estate Control Department at the Real Estate Regulatory Agency, Dubai Land Department, said:

“The Real Estate Advertising Governance Platform enables us to monitor advertisements more accurately and efficiently, enhancing investor and consumer confidence and reinforcing Dubai’s position as a global hub for real estate innovation.”

He added:

“The ongoing, daily monitoring carried out through this platform ensures full compliance with established standards and regulations, elevating transparency within the real estate market and reaffirming DLD’s commitment to fostering a trustworthy and credible property environment.”

The initiative is part of a broader digital strategy to further develop the real estate sector in line with Dubai’s long-term economic plans.

Separately, the DLD, through its Real Estate Regulatory Agency, previously introduced the ‘Madmoun’ electronic service under the Trakheesi system.

This service generates a QR code for each property advertisement permit issued, allowing consumers to verify the authenticity of listings.

All real estate firms are now required to include these QR codes in both visual and written advertisements, enabling the public to easily confirm that a property listing has been approved by the Real Estate Regulatory Agency.

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