Visa has announced the appointment of Tareq Muhmood as Regional President for Central and Eastern Europe, Middle East and Africa (CEMEA).
In this role, Muhmood will oversee operations across more than 86 markets in the region, where Visa serves over 1,800 clients through 23 local offices.
Muhmood brings over three decades of experience in banking and payments.
He most recently led Value-Added Services for Visa’s Europe region from London and joined the company in 2019 as Group Country Manager for Southeast Asia, based in Singapore.
His previous roles include senior leadership positions at Ahli United Bank, ANZ, and HSBC.
Muhmood will be based in Dubai and reports to Oliver Jenkyn, Group President, Global Markets at Visa.
He takes over from Andrew Torre, who has been appointed President of Visa’s Value-Added Services division.
That unit has grown into a US$9 billion global business, with an annualised revenue growth rate of 20% since 2021.
Commenting on his appointment, Muhmood said:

“It is a great honour to lead the CEMEA region, and to continue the progress made in transforming the future of payments, commerce, and money movement across such dynamic markets. Having spent over a third of my career in the region, I am excited by the opportunity to further expand digital payments to more consumers, merchants, and economies. I look forward to working with our team to support growth with clients and partners throughout the region.”
Featured image credit: Visa