Justlife, a Dubai-based lifestyle services platform, has expanded its professional welfare programme with an enhanced focus on financial access, timely incentive disbursements, and broader well-being initiatives for its network of service professionals and drivers across the region.
In collaboration with Edenred, Justlife launched the Justlife C3Pay Card in October 2022, allowing for direct incentive payments to professionals.
To date, more than 5,000 active users, comprising 3,619 service professionals and 458 drivers, have received a C3Pay card upon onboarding.
The system has improved the incentive payout process by removing reliance on third-party providers and offering secure, direct access to earnings.
The initiative aims to address longstanding industry issues, such as delays in payment, incorrect allocations, and limited access to formal banking.
By routing all bonuses and tips through a Justlife-managed card, the platform ensures professionals receive their full compensation on time, an important improvement for many who remain outside traditional financial systems.
As part of its continued efforts, Justlife is also launching a financial education programme tailored to its service professionals.
Delivered in partnership with Edenred, the sessions will cover key topics including budgeting, saving, responsible borrowing, and fraud awareness.
The company has stated that financial empowerment must extend beyond access to include education on how to manage and make use of available tools.
Kerem Kuyucu, Co-Founder of Justlife, said:
“Our professionals are at the heart of everything we do. That’s why we listen, we evolve, and we act. This initiative with Edenred is more than just about faster payments. It’s about trust, financial freedom, and creating a platform that gives back.”
The company has also introduced weekly tip payouts and regular bonus releases, replacing its previous monthly schedule.
In addition to financial measures, Justlife provides well-being and engagement activities such as awards events, spa sessions, and group outings to support morale and foster community.
Feedback mechanisms include quarterly Net Promoter Score (NPS) surveys and an in-app feature for raising concerns.
These are managed by a central Quality department that ensures follow-up in line with company standards and ethical guidelines.
Justlife also offers role-specific onboarding and refresher training sessions across its service categories.
Training durations vary: four to ten days for home cleaning, five to eight days for beauty and spa services, and one to two days for specialty services.
Featured image credit: Justlife
