Amazon Web Services (AWS) and e& have launched the nationwide “AI Nation – Afaaq” programme to train 30,000 individuals in machine learning (ML) and AI.
Announced at GITEX Global in Dubai, the initiative forms part of the US$1 billion strategic alliance between e& and AWS established in 2024.
e&, which serves over 198 million subscribers across 38 countries, will deliver the training through the e& Academy in collaboration with AWS.
The initiative addresses regional workforce challenges identified in IDC’s 2024 report, which found that 88% of organisations in the UAE and Saudi Arabia recognise AI’s business impact.
However, while 78% of UAE firms prioritise AI investment, 46% report a shortage of skilled professionals as a major barrier to implementation.
Through this programme, e& and AWS aim to support the UAE’s long-term goals, including those outlined in the UAE Centennial 2071 plan, which focuses on building a knowledge-based economy.
AWS will provide 30,000 sponsored vouchers for recognised industry certifications, 25,000 for the AWS Certified AI Practitioner and 5,000 for the AWS Certified Machine Learning Engineer – Associate.
Participants will also have access to self-paced training materials via AWS Skill Builder and live ‘Cloud Coach’ sessions to support exam preparation.
Harrison Lung, Group Chief Strategy Officer at e&, said:
“As AWS’s strategic partner, e& is proud to enable this nationwide digital skills programme through our e& Academy. This collaboration reflects our shared commitment to developing the next generation of talents that will drive the UAE’s innovation and leadership in the global digital economy.”
Madhavi Reddy, Managing Director for the Middle East, North Africa and Turkey at AWS, added:
“This initiative represents AWS’s commitment to making world-class digital skills training accessible across the UAE. By providing 30,000 learners with recognised certifications in cloud and AI, we are helping to build the talent base required for the nation’s digital transformation.”
Featured image credit: AWS
