Ziina, a licensed Dubai-based fintech platform offering both acquiring and issuing services, has launched the Ziina Card, its first digital card powered by Visa.

Available through Apple Wallet, the card allows users to spend their Ziina balance instantly, providing individuals and businesses with immediate access to received funds.

Through its partnership with Visa, Ziina ensures global acceptance, enhanced security, and access to business rewards.

The company said the product had been highly anticipated, with strong demand from its growing user base.

“We’ve always believed that financial services should adapt to how people actually live and work,”

said Faisal Toukan, Co-Founder and CEO of Ziina.

“Ziina Card is the natural evolution of that vision, your money, always accessible, working the way you need it to.”

Salima Gutieva, Vice President and UAE Country Manager for Visa, added:

“Ziina’s Visa card is a great example of how innovation can deliver faster, simpler payment experiences for consumers and businesses alike.”

Earlier this year, Ziina introduced Tap to Pay on iPhone, allowing businesses to accept contactless payments without dedicated hardware.

With the Ziina Card, users can now both receive and spend money instantly, completing a unified payment experience.

For SMEs and freelancers, Ziina said the new card closes the loop on expense management by giving immediate access to earnings for supplier payments, purchases, and other expenses.

Businesses can manage payments and spending in one platform with improved transparency and enriched transaction data.

The partnership with Visa also provides SMEs with access to rewards such as discounts on Google Workspace, Microsoft 365, Adobe Acrobat Pro, Freshworks, SignEasy, and Zendesk.

For individuals, Ziina Card enables instant spending using Apple Pay wherever cards are accepted, eliminating the need to cash out.

Transactions retain contextual information such as payment sources and merchant details, offering better visibility and control through the Ziina app.

Featured image credit: Ziina