Global payments platform Adyen announced that it has expanded its partnership with Cleeng into the United Arab Emirates (UAE).

Cleeng, known for its Subscriber Retention Management (SRM) software in the media and entertainment sectors, marks its entry into the UAE, enhancing its services for broadcasters in the Middle East and North Africa (MENA) region.

This strategic expansion is in response to the needs of TOD, a major sports and entertainment streaming service under the beIN Media Group in the MENA region, underscoring the growing demand for Cleeng’s services in new markets.

The partnership addresses the challenge of revenue loss due to expired card details by utilising Adyen’s Real Time Account Updater, which automatically updates card information to prevent service interruptions.

Additionally, Cleeng has adopted Adyen’s Network Token Optimisation for improved data security and authentication rates, as well as the RevenueProtect risk management tool to combat fraud in new sign-ups.

These initiatives aim to simplify the payment process and enhance data security, thereby improving the overall user experience.

“Our collaboration is built on a shared vision of simplifying technology.

 

By combining Cleeng’s expertise in SRM with our payments, data, and financial management in a single solution, we’re not only facilitating business growth but also elevating customer experience in the online entertainment sector across the MENA region.”

commented Sander Maertens, Head of Middle East, Adyen.

“We are excited to venture into the MENA region, a strategic move that has been driven by customer demand. Our goal is to deliver top-tier service to our clients, increase conversion rates and boost recurring billing success so as to increase Customer Lifetime value (LTV).

 

Integrating Adyen’s cutting-edge solution ensures that every subscription transaction is smooth, secure, and tailored to local needs. Leveraging its 14 year partnership with Adyen, Cleeng provides a secure end-to-end payment orchestration which is critical for any broadcaster to secure revenue and boost retention.”

said Gilles Domartini, CEO at Cleeng.

Featured image credit: Edited from freepik