Yuno, a global payment orchestration platform, has partnered with Invest Qatar to establish its regional headquarters in Qatar, expanding into the Middle East.

Announced at Web Summit Qatar 2025, the move aligns with Qatar’s Third National Development Strategy, which focuses on economic diversification and fintech growth.

Invest Qatar will support Yuno’s operations by facilitating connections with key stakeholders and providing resources to aid its expansion.

The partnership also aims to attract skilled professionals and enhance local talent through knowledge exchange and joint initiatives.

Sheikh Ali Alwaleed Al-Thani, CEO of Invest Qatar, stated:

“This partnership with Yuno exemplifies our dedication to creating a thriving FinTech ecosystem underpinned by high skilled talent, innovation and technological advancement.”

Juan Pablo Ortega, Yuno’s Co-founder and CEO, highlighted the region’s growing digital payments sector:

“Our expansion into the Middle East and the establishment of our regional headquarters in Qatar mark a key step in Yuno’s global growth strategy.”

Yuno was founded by Ortega and Julian Nuñez, both of whom previously worked at Rappi, a Latin American e-commerce platform.

Their experience with fragmented payment systems led them to create Yuno, which aims to simplify transactions for businesses worldwide.

The rise of mobile payments, digital banking, and government-backed financial initiatives has increased demand for streamlined payment solutions.

Yuno’s platform provides access to over 1,000 payment methods, including Apple Pay, Google Pay, Visa, and regional options like Qpay, Fawry, and KNET.

It also integrates fraud detection and Smart Routing technology to enhance security and transaction efficiency.

Qatar’s central location and fintech-friendly policies make it a strategic base for Yuno’s regional operations.

Since its launch in Latin America in 2022, the company has expanded into Asia, Europe, and the United States.

Backed by investors such as Andreessen Horowitz, Tiger Global, and DST Global Partners, Yuno has raised $35 million to date.

As it expands in the Middle East, Yuno plans to deepen its local integrations, collaborate with fintech firms and financial institutions, and leverage AI for fraud prevention and transaction optimisation.

Featured image credit: edited from Unsplash