Yuno has announced a partnership with Tabby to enable interest-free instalment payments at checkout for merchants in Saudi Arabia and the UAE.

Tabby is a major player in the BNPL sector in the Middle East, with over 25 million users and more than US$17 billion in annualised transaction volume.

It reports that two in three adults in the UAE and Saudi Arabia are registered on its platform.

Credit card penetration in parts of the GCC remains relatively low, with many consumers opting for interest-free payment options for cultural and religious reasons.

BNPL services such as Tabby have grown in popularity by allowing customers to split payments without incurring interest.

For merchants, adding Tabby at checkout improves conversion rates, increases average order values and gives them access to Tabby’s existing user base.

“The MENA region has strong demand for payment options that give consumers flexibility without relying on traditional interest-based credit,”

said Juan Pablo Ortega, Co-founder and CEO of Yuno.

“By partnering with Tabby, we enable our merchants to offer a payment method that shoppers already trust and use every day, helping them increase conversion and grow revenue.”

For Yuno merchants entering Saudi Arabia or the UAE, the integration provides access to Tabby as part of the payment stack from the outset.

“When a Yuno merchant adds Tabby, they are not starting from scratch. The majority of their MENA customers are already on our platform,”

said Zain Khan, Senior Director of Business Development at Tabby.

“That means faster adoption, higher approval rates and a smoother checkout experience. For merchants expanding into Saudi Arabia or the UAE, that kind of reach is difficult to build on your own.”

Yuno merchants can enable Tabby through their Yuno account teams.

Featured image credit: Edited by Fintech News UAE, based on image by vart_dant via Magnific