COINPAYMENTS has announced that it will work with luxury automotive brand Aston Martin to explore the potential use of digital assets in vehicle purchases.
The companies unveiled the initiative during Miami Grand Prix week alongside the Aston Martin Aramco Formula One Team.
They will examine how to integrate next-generation payment systems into the buying process for Aston Martin sportscars and SUVs.
COINPAYMENTS has been a Global Partner of Aston Martin Aramco since 2025, with this marking the first full year of that partnership.
Ali Rafi, Group CEO of COINPAYMENTS, said:
“This project marks a step in bridging digital assets with real-world luxury, and builds on our recent partnership with duPont Registry Group. Digital asset adoption is accelerating across wealth demographics, and the luxury goods and experiences sector is positioned to benefit.
Over the coming months, both companies will assess the feasibility of enabling digital transactions for Aston Martin models, with a focus on cross-border payments, security, compliance and scalability within luxury automotive purchases.
Finbar McFall, Global Marketing Director at Aston Martin, said:
“It is an opportunity to meet the evolving needs of our customers and to help make their car buying journey more seamless, and we are interested to see how digital transactions could shape the future luxury consumer experience.”
Featured image credit: COINPAYMENTS press release
