Tabby has launched a fee-free debit account alternative called Tabby Cash in the UAE. The product marks the company’s expansion from flexible payments into everyday consumer money management.

The new service is the first product built under the Stored Value Facilities license granted by the Central Bank of the UAE (CBUAE).

Over 150,000 users have already joined the platform ahead of its full rollout across the country in the coming weeks.

Tabby Cash is free to set up and charges no account or card fees. The accompanying Tabby Cash Card offers 3% cashback on chosen categories and all international spend for Tabby Plus subscribers, and 1% for standard users.

All cardholders will receive a flat 3% cashback until 1 November 2026 as an introductory launch offer.

The launch comes as Tabby highlights the costs associated with traditional financial products in the region. Credit cards in the UAE carry annual interest rates ranging from 30% to 46% with interest compounding on unpaid balances.

Traditional current accounts often require minimum salaries and charge fees for falling below balance thresholds.

Sending money abroad can cost AED 75 or more before exchange rate markups.

Tabby operates with a digital infrastructure that avoids the overheads of physical branches or legacy systems.

The company plans to pass these operational efficiencies to its users through lower fees and increased flexibility for holding, sending, and spending money.

“We started Tabby because we believed money should be flexible enough to work around your life, not the other way around,”

said Hosam Arab, CEO and Co-Founder of Tabby.

“We are building a place where people have full control over their money, with the same clarity and flexibility they have come to expect from us.”

Featured image credit: Edited by Fintech News UAE, based on image by Tabby