Amazon has launched an Intellectual Property (IP) Accelerator programme in the UAE to connect small and medium-sized enterprises (SMEs) with a curated network of IP law firms.
The accelerator, which is available to any brand selling on Amazon.ae, aims to make it easier and more cost effective for SMEs to file a trademark with the UAE Ministry of Economy.
Law firms within the network will charge reduced, pre-negotiated rates for trademark registration and related advisory services. To date, participating law firms are SABA IP and Cedar White Bradley.
In addition to IP Accelerator, Amazon’s Brand Registry helps SMEs manage and protect their brand and IP rights in Amazon stores by removing suspected infringing or inaccurate content.
Amazon has been expanding aggressively in the Middle East in recent years. Its recent efforts include launching a fintech lab in Dubai’s DIFC Innovation Hub, and offering university cybersecurity scholarships.
“We are excited to launch the IP Accelerator programme, another tool that will help businesses save time and effort, as they safeguard their brands and gain customer trust,”
said Ronaldo Mouchawar, Vice President for Amazon Middle East and North Africa.